Report: HTC “drifting away” from Windows Phone as market share dips below 5%
HTC is in trouble. There's footling disagreement from industry experts on this as the business firm is under fire from Samsung (with Android) and Nokia (with Windows Phone), squeezing the manufacturer from both sides.
In fact, a recent IDC report exposed how far HTC has fallen dropping from eight.2% of the Windows Telephone market in 2022 to just 4.half dozen% in 2022. That's afterward the critically acclaimed HTC 8X and 8S were fabricated available. Today, Samsung is now the number ii vendor on Windows Phone with nearly 12% and ane 1000000 shipments. You read that right.
In a vaguely worded commodity from DigiTimes this morning, it cites "industry sources" equally noting that HTC is "drifting away" from Windows Telephone, instead focusing on Android where they recently dropped out of the top five vendor ranking.
IDC: Windows Phone Market share and device shipments Q3, 2022
2 things should be noted hither: DigiTimes is right simply about equally frequently equally they are wrong, so nosotros should accept their manufacture sources with a grain of salt. 2d, information technology'southward not articulate if the implication means that HTC is giving up completely on Windows Phone or rather focusing resources on Android.
Regardless of the answer, the choice may not exist HTC'south, at least with respect to Windows Telephone. Nokia now dominates with over 80% of the Windows Phone marketplace and even with stiff releases with the 8X and 8S, HTC has ceded ground allowing Samsung (who looks to be barely trying) to take the number two spot.
HTC: Lost in a sea of Lumias
HTC most probable won't carelessness Windows Telephone. Their human relationship with Microsoft goes back too far and patent agreements run too deep for them to be able to milk shake off the Redmond visitor, even if they wanted to. However, with only three phones released in the last yr for Windows Telephone 8 (8X, 8S and 8XT), information technology's clear that number of devices the house will exist releasing will probably proceed to driblet (as volition their software offerings). That means we may only see 1 flagship telephone from the manufacturer in 2022 and the company all but giving up on low-finish phones, where Nokia is thriving.
The problem is, even with this strategy HTC is getting slammed hard by Samsung and its Milky way series. It's not at all obvious that the company can keep to compete in what is an increasingly volatile atmosphere. And did we mention that the iPhone 5S is coming next month?
Source: DigiTimes; via VR Zone; Thanks, Stefan 1000., for the tip!
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Source: https://www.windowscentral.com/htc-drifting-away-windows-phone-market-share-dips
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